Archive | November, 2011

YES EXACTLY!! – Good food can’t be marketed

23 Nov

From here:

The problem with food, is that good food can’t be marketed.

When is the last time you saw an advertisement for a steak on TV?  How about an apple (not the iPad) advertisement?  What about coconut oil, do you see many ads for that?  Sure, occasionally you’ll see an ad for avocados or something by the grower’s association, but they are 1-100 to processed food ads.

But make a chemical concoction of corn syrup, red number 5, emulsifiers, glues, anti-foaming agents, thickeners, plasticizers, taste acids, preservatives and “natural fruit flavors” and you’ve got yourself a product for an after-school TV ad:”

My thoughts exactly!

Go here to read the rest!


Calling this shit "food" should be illegal

Processed , marketed food only exists to put money in the pockets of the marketers, media, advertisers, “food” companies and shareholders (oh – and then all the people who profit from obesity like big pharma). It ain’t to make you healthy or happy and it ain’t gonna.

Pretty good summary of ‘the caveman diet’

22 Nov

Usually mainstream media ‘articles’ on going paleo (or ‘caveman’ – oooh!) are sensational simplistic crap. But this one is actually a great summary of the main principles:

“Here are six key elements of the Paleolithic lifestyle, according to Pedro Carrera-Bastos, a Swedish health researcher specializing in the effects of “ancestral” diets, and his colleagues.


Getting enough vitamin D is crucial to bone health, and may also play a role in preventing cardiovascular disease and some cancers. The simplest way to meet your needs: sunlight. But modern office-bound humans rarely spend enough time outside to get enough. Some hunter-gatherer cultures at high latitudes have found other ways – the Inuit, for example, rely on fatty fish for vitamin D.


Go to sleep when it’s dark, get up when it’s light. Our bodies have powerful internal clocks that try to enforce this simple rule. Even a night or two of disrupted sleep has immediate effects on your appetite hormones ghrelin and leptin. That’s why sleep patterns are closely related to obesity and metabolic syndrome: Too little sleep is most common these days, but too much isn’t good either.


An obvious one – but easier said than done in the modern world.


The typical hunter-gatherer life punctuated long periods of low stress with short bouts of acute stress that triggered the fight-or-flight response. In contrast, modern office workers often show signs of chronically elevated stress, which can have consequences such as elevated blood pressure and a weakened immune system.


Sure, paleo folks got more exercise than we do. But what kind?

-Large amounts of light-to-moderate activity, such as walking or jogging, while hunting and foraging. Estimates place the typical distance covered at five to 16 kilometres per day.

-Hard days were usually followed by easy days – though not totally sedentary.

-Short bursts of very high-intensity activity. This can be mimicked with interval training once or twice per week.

-Wide variety of daily activities that strengthen the whole body, ranging from carrying children and digging tubers to dancing.


The paleo diet is often hyped as a meat lover’s fantasy. While it varies from culture to culture, modern hunter-gatherers typically get only 35 per cent of their calories from meat, with the rest derived from plants. Even if we assume a 50-50 split, the greater caloric density of meat means that, by volume, the paleo “plate” would have had significantly more vegetables and fruit than meat on it.

BOTTOM LINE: So will going paleo really pay off with better health? As a big-picture guide to how to organize your life, definitely. But don’t get carried away with trying to recreate the exact details of a long-lost diet. Humans have changed and diversified even over the past few thousand years, so the only way to know what works best for your genes is to experiment. Go wild.”

Paleo Twitterfomercials and the beginning of the end

17 Nov

A rant.

I can already see the beginning of the end for Paleo. Yes, sometimes I am a glass-half-empty kinda gal.

When I open my Twitter feed of ‘Paleo Tweeters’ I see twitterfomercial after twitterfomercial, selling the next big thing in paleo self-help diet maintenance and control, recipes for pumpkin custard spicy non-dairy paleo latte (I swear Mrs CL ordered the exact same thing from an LA Starbucks a few years ago around Thanksgiving).


Correct me if I’m wrong, but I never saw a caveman chowing down on anything that looked remotely like this:

Paleo primal pumpkin alternative substitute pastry crust holiday pie with cop-out paleo non-dairy frosting

I keep worrying that tomorrow I’ll visit Twitter to find you can now buy frozen paleo dinners, instant dehydrated just add water paleo cup-a-snack, paleo desserts packed with all-natural carbs and fructose. I thought the whole point of being paleo was doing it all yourself. Arm yourself with knowledge and go forth and put it into practice. We no longer have to rely on being marketed to and being on the consumerism merry-go-round – we are aiming to break that model; it is the cause of all the trouble to begin with! We don’t need the middle man. All we need is the outer limits of the grocery store, where the meat and veg are kept, and the world is our oyster. This entire economy springing up around paleo is totally counter to the ideology of what it means to be paleo/primal. If you buy into it – YOU ARE NOT PRIMAL! YOU ARE A GLUTEN-FREE, GRAIN-FREE, DAIRY-FREE ITERATION CONSUMER OF THE SAME CRAP EVERY OTHER SUCKER CONSUMES. You need to know what you’re doing and why you’re doing it – the first and only rule of paleo.


Talk about taking away our agency in our own decisions – a “paleo-approved” food label! What’s to stop this thing becoming just as warped and ineffectual as the Heart Foundation Tick (currently endorsing McDonalds filet-o-fish meals)? And to be paleo you need to practice an optimal balance of the foods you eat, not just grab 6 packets of ‘paleo-approved’ lard and eat them in one sitting. Walmart will have a whole paleo-approved section, and will have found a way to industrialise grass-feeding, and get endorsed for it.

Anyway, it’s inevitable, really. Like the dotcom boom and bust. And this grumpy old cavelesbian will be left muttering to herself, “Being paleo actually meant something in the good ol’ days… We had to decide for ourselves what to eat and how to live, based on our knowledge and independence.”



I am the Marlboro Woman

16 Nov

My dad smoked 2-3 packs a day until he was 40. Never showed any sign of wanting to quit. Until one day as he was driving home from work – no doubt puffing on his 50th smoke of the day – that he heard a story on the radio about Marlboro, and how the Marlboro Man had been one of the most successful ad campaigns ever. Dad was a Marlboro Man too.

Come to where the carcinogens are

When he got home, he turfed his smokes in the bin and never looked back – not once. See, he wasn’t into his health – he continued to drink copious amounts of beer and spirits and wine until he was 60 – but he couldn’t stand the idea of being just another sucker lapping up the Marlboro ad campaign. He didn’t give a crap it was killing him. He didn’t care when my siblings and I hid his cigarettes or ripped them up or threw them out – he just got out another pack and lit up. But when he discovered he was the punchline in some global joke, his lifelong loyalty to Marlboro reds stopped dead in its tracks. And that stubbornness was far greater than any nicotine craving would ever be. Cold turkey after 25 years solid as a smoker. RESPECT.

And the more I look into it, the more I think about what has been marketed to me during my life, the more I hate marketing, and want to resist it. Why should I use something, say, a beauty product, that is killing me with chemicals, and pay for the privilege? Why should I eat some ‘product’ developed by some company to be marketable and to suit this and that audience and to tap into this market and so forth, that is packed with chemicals, processed shit, trans fats, and every other unnatural piece of crap invented since the 1950s? And pay for the privilege? And be expected to believe it is even “healthy” for me!?

I read a great post on this last night, by Primal Med Ed, on all the crap she has thrown out just in the creams/lotions/utensils department: Paleo and Stuff.

Why use harsh chemicals to cleanse and tone your face when you can use apple cider vinegar? Why use exorbitantly priced face creams (and all the other bodyparts) when you can use coconut oil for everything? Why use sunblock when it may in fact enhance the risk of skin cancer (and contributes to a Vitamin D deficiency, leading to depression and a host of other issues)? Other than for the enrichment, let’s face it, of a company and its shareholders?

Once you stop and think about why you are doing any of these things and how the whole process got started, it makes you feel a bit ill. I bought those chemicals for my face because I had a blemish and this company put a bunch of acid and other chemicals in a jar with some convenient wipes and said if I wiped this stuff on the blemish it would disappear. Seems like an easy solution – SOLD! But what else is happening? What are those chemicals? Other than what they do to make the pimple go away, what are they doing to every other thing in my body? Are they benign?

Same goes for food – what the hell are food additives doing to your insides? The companies don’t know or care, they have a product to sell. Regulatory authorities don’t know or care – they have to wait for someone to kick up a stink about it and do some research on it and then for that research to be validated by further research and rebutted by research funded by the company feeding you the chemicals, and then they may or may not do something about it.

I know it sounds like I am advocating for conspiracy theories, but I’m not, I’m just saying: think about WHY you are doing these things. When I identify the reason why, I feel like a fool, and feel like turfing those fucking Marlboros out the window!

The Marlboro Man would never put up with this nonsense!

Crouton-less paleo “Caesar”

16 Nov


Mrs CL: “This is AMAZING!”


2 eggs, boiled and sliced
3 shortcut rashers bacon, fried and sliced
1 leaf iceberg lettuce, torn apart
Sprinkling of shaved Parmesan
Dash apple cider vinegar
Dash olive oil
3 cherry tomatoes, halved
3 salted anchovies, sliced

Combine all ingredients in a bowl, then dollop spoonful of homemade paleo mayonnaise atop! Et voila – a very happy missus!

Pumpkin, broccoli, pistachio, kalamata and goat cheese salad

14 Nov

1 butternut pumpkin (or that’s what we call them in Australia! They look like an oversized peanut), cubed and roasted in olive oil and s&p

1 bunch broccoli, steamed, separated into florets
Chunk goat cheese, cubed
Handful shelled unsalted pistachios
10 kalamata olives, halved lengthwise
20 ml apple cider vinegar
20 ml extra virgin olive oil
S&p to taste

Combine all ingredients, season and serve.

Yum! Serve with a paleo-style meat product and you’re good to go. Delicious hot or cold!


Wow – Sun-Herald comes to the paleo party!

12 Nov

Yay, crappy mainstream media comes to the paleo party!